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品牌总部简介

公司旗下四大白酒品牌：“莫相劝酒”商务白酒品牌、“金帝龍醇”轻奢酱香品牌、“baidi中国白地”外贸白酒品牌、“SOD（爱思澳帝）”保健白酒品牌...

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生产基地简介

莫相劝酒山西清香白酒生产基地坐落于山西省吕梁市文水县。基地周边拥有万亩梨园，这里四季分明，气候宜人，水质极佳...

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企业文化

公司重视企业文化建设，旨在用好的文化和理念统领员工的行为，在企业内部形成一种健康的、积极向上的氛围...

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社会责任

莫相劝酒业有限公司永远不忘初心，坚定的承担社会责任，回报社会，造福消费者，为“健康中国”建设贡献力量...

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  • 2000

    原粮种植基地（亩）

  • 310

    生产基地（亩）

  • 350

    员工人数（人）

  • 1500+

    社区级销售网点（个）

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莫相劝酒，是一款健康文化白酒，

是基于传统酿造工艺和在保持传统风味基础上富有“人文关怀”的优质白酒产品。

品牌愿景：让健康之光闪耀全中国！

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    莫相劝酒打造富有人文关怀的健康文化白酒品牌，倡导新时代健康饮酒理念，以“有人情味的酒”为品牌定位，将健康品质和健康文化相结合，集物质价值与精神价值于一体，形成具有自我特色的人文化和情感式营销优势。“莫相劝酒”一语双关，很容易在消费群体中形成“口传”效应，让“喝少一点，喝好一点”成为社会共识。

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    坚持“以消费者健康为核心”的市场导向，从创造消费、引领消费、营造消费群体的角度出发，引导消费者健康饮酒好习惯，引领全社会文明饮酒新风气，拒绝过度劝酒、过度摄入酒精和拼酒、醉酒、酗酒等不良饮酒陋习，尽可能减少不健康饮酒行为给消费者带来的人身安全事故和意外风险，以及因此引起的家庭悲剧和社会矛盾。

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    莫相劝酒以“践行健康中国战略，共建全民健康社会”为己任，勇于肩负强烈的社会责任感和道德责任感，深植家国情怀，积极提倡和传播健康酒文化，反对不文明、不健康的“醉酒文化”、“劝酒文化”，把“莫相劝酒”的品牌力量转变为文化力量，最终形成良好的社会文化效应，努力为“健康中国”建设贡献品牌价值，让健康之光闪耀全中国。

品牌故事

讲 述 品 牌 故 事    传 播 品 牌 声 音

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产品优势

PRODUCT ADVANTAGES

“莫相劝酒”系列产品为中国传统清香型白酒，

选用超深岩层优质天然矿泉水和晋中平原的“一把抓高粱”为原料，用大麦、豌豆制成的糖化发酵剂，

采用“清蒸二次清”和“地缸固态分离发酵法”的独特酿造工艺，

经历“一磨、二润、三蒸、四酵、五馏、六陈”六道主要工艺流程纯粮酿制而成。

  • 核心产区

    每一瓶酒都来自

    中国清香型白酒核心产区

    山西 · 吕梁

  • 上好水源

    每一瓶酒都采用

    地下近500米富含矿物质

    天然矿泉水

  • 精选纯粮

    每一瓶酒都精选

    晋中平原当季新鲜高粱

    一把抓红高粱

  • 六道工艺

    每一瓶酒都采用

    六道传统工艺固态法酿造

    纯粮固态法

  • 国遗传承

    每一瓶酒都采用

    清香型白酒独特发酵工艺

    地缸发酵法

  • 国标品质

    每一瓶酒都符合

    国家纯粮固态法白酒

    GB/T10781.2

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弘扬新时代健康酒文化  推进"千家万户健康饮酒"工程

 

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